New Life on Third Street South

New Life on Third Street South

On the corner of Third Street South and Broad Avenue, one building now serves espresso at 7 a.m. and keeps its bar open until midnight. The building it wraps around has had nobody inside since 2006.

The same family owns both buildings, and that has shaped the order in which they come back to life. The Olde Naples Hotel opened in May on the former Plaza on Third Street site. In August, City Council approved a new restaurant operator for the century-old Olde Naples Building, whose only neighbor on the corner is the hotel. Seen together, the two are one project in two stages. The hotel came first, and the oldest building on Third Street is the piece still waiting to open.

A Shopping Center Became a Hotel

The Plaza on Third Street was a low shopping center bordered by Third Street South, Broad Avenue and Gordon Drive, a couple of blocks from the Gulf. Naples Press reported that the redevelopment had been in the works for more than a decade. The Camalier family, who own the property and have lived in Naples for more than 60 years, partnered with Florida-based Ocean Properties Hotels & Resorts to build and run it. The hotel is part of Ocean Properties' Opal Collection, which also includes The Capri Inn in Old Naples.

The Olde Naples Hotel, at 200 Broad Ave. S., is a three-story building with 109 rooms on a 2-acre site, designed by the global firm Hart Howerton. It takes its inspiration from the original 1889 Naples Hotel that once stood nearby. The first building opened to the public on May 15 with 50 rooms. The plans also include about 3,755 square feet of ground-floor retail space along Third Street South.

General manager Laura Radler explained the intent to Naples Press: "Old Naples has always had a strong sense of place, and we wanted this hotel to carry that forward in a way that feels natural today."

What the Hotel Opens to the Street

For anyone who lives within walking distance, what matters most is which parts of the hotel are open to people who aren't guests. The Opal Collection's dining page says Annie's welcomes locals as well as hotel guests. Here is the current breakdown:

  • Annie's Bistro, Bar & Bakery. Naples Press counted 222 seats just east of the lobby, with large murals, a central piano and a gilded ceiling detail. The current Bistro page lists a daily all-day menu from 7:30 a.m. to 11 p.m.
  • Annie's Espresso Bar. The posted menu offers coffee drinks and smoothies, breakfast items in the morning, and marketplace handhelds from 11 a.m. to 10 p.m.
  • The Tammy Fender spa. It is now open and takes local visitors as well as hotel guests. Hours are 8 a.m. to 5 p.m. Monday through Thursday, 8 a.m. to 6 p.m. Friday and Saturday, and 9 a.m. to 5 p.m. Sunday, according to the hotel's spa page.
  • The rooftop pool and cabanas. These are for hotel guests only.

So the hotel covers both ends of the day on the corner, from early coffee to a late bar. The one piece the plan has always placed next door is a dinner table outdoors, on the corner itself.

The Building That Waited Twenty Years

The Olde Naples Building at 1148 Third St. S. went up in 1921. In its first decades it held Naples' first town hall, courthouse, movie theater, playhouse, doctor's office, library, church and real estate office. Naples Press reports that the Camalier family has owned it for more than 40 years. Fantozzi's of Olde Naples ran a deli and wine and cheese shop there for 20 years, until 2006. The building has been empty ever since.

According to the same Naples Press column, the last restaurant plan for the building ran into storm surge from Hurricane Ian and drawn-out city reviews of outdoor dining and parking. The landlord ended that lease in May, the same week the hotel next door opened.

What came out of those years of review is the patio. City Council approved the building's outdoor dining under an earlier resolution, but the permit was tied to a single operator and could not be transferred, as the Naples Daily News reported. A new operator meant a new vote.

The August Vote, and the Restaurant Moving a Block and a Half

That vote happened on Aug. 19, 2026. The City Clerk's preliminary voting record lists Resolution 2026-15927 as approved 7-0. The new operator is ONB LLC. According to the city application, its manager is Stefano Frittella, and the agent for the petition is Stofft Cooney Architects on 10th Street South.

At the meeting, the operator's representative explained the plan. Frittella and Marina Novikova are the principals. If the application was approved, Frittella intended to move La Salière from 360 12th Ave. S., "about a block and a half away," into the Olde Naples Building. The restaurant was described as Italian cooking rooted in its Monte Carlo heritage since 1982, with handmade pastas, family-style sharing plates, fresh seafood and classic entrées. The council meeting video is public for anyone who wants to hear the presentation.

The approved patio did not change with the new operator. Here is how the two Camalier properties on the corner compare today:

Olde Naples Hotel

Olde Naples Building

Address

200 Broad Ave. S.

1148 Third St. S.

Built

Opened May 15

1921

Food and drink

Annie's, 222 seats, plus Annie's Espresso Bar

Planned La Salière relocation

Outdoor seating

Rooftop pool, hotel guests only

2,315 sq ft patio, 15 tables, a "Tree Bar," 76 chairs

Status

Open

Operator approved, no opening date announced

The city application says the change of operator does not alter the approved layout or operating hours. The approval also stays tied to a recorded parking arrangement, which the applicant's presentation describes as seven off-site spaces. The application describes a conventional restaurant with a liquor license. It does not say that a license has been issued.

For now, La Salière is still serving at 12th Avenue, and its reservations are still open there. The restaurant's own site still presents its Monte-Carlo-to-Naples story and has not announced a move. Nobody has published a construction timeline, an opening date or plans for the 12th Avenue space.

The Corner's Season Starts on the Street

The calendar for this stretch begins well before any patio opens, and the first dates fall on the blocks right by the corner. The Third Street South merchants' association holds its Saturday farmers market in the parking lot behind Tommy Bahama during the off-season and moves it onto Third Street South for the winter season. The key dates:

  1. Saturday, Nov. 7. The market returns to Third Street between Broad Avenue and 13th Avenue South, every Saturday from 7:30 to 11:30 a.m. The association says it has no national chains or franchises and connects local growers and independent agricultural merchants with shoppers. The market's west end starts at Broad, right at the Olde Naples Building.
  2. Monday, Nov. 23, 6 to 9 p.m. The 49th Annual Christmas on Third opens with a tree lighting, and Third Street South is closed to traffic.
  3. Thanksgiving week. The holiday program lists live music Tuesday through Saturday from 5 to 8 p.m., snowfall at 7 p.m. and shops open until 7 p.m. There is no programming on Thanksgiving Day.
  4. Nov. 25 to Dec. 23. The new North Pole Delivery District lets children drop off letters to Santa at participating stores.
  5. Saturday, Dec. 12, 1 to 3 p.m. Santa Paws, near Sea Salt.

For this season, the hotel's lobby, bar and Annie's will be the busy side of Third and Broad, and the 1921 building will sit next to them with its patio approved and its doors still closed. When La Salière's opening date is announced, it will be the first time in two decades that both buildings on the corner are open at once.

If you own near Third Street South and want to talk about what the hotel and the Olde Naples Building's next chapter mean for your property, Alfred Robbins Realty Group would be glad to hear from you. Request a private consultation.

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